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Order by Dec 18th for Guaranteed Christmas delivery ๐ŸŽ

The Socks You'll Reach for Every Morning

You deserve socks that feel like a treat, not an afterthought. Socks that make your day cosier, cold days warmer, and every step a little softer.

This isn't just another pair of socks. This is premium merino wool comfort you'll reach for every cosy morning, every lazy weekend, every time you want your feet to feel truly looked after.

Why You'll Love Them

Five reasons these socks will become your new favourites

Couple relaxing in cosy living room wearing Swoollies Fair Isle merino wool socks
50% RWS-Certified Merino WoolExceptionally soft, warm, and ethically sourced. Premium merino content for comfort that lasts.
Fully Cushioned Terry ConstructionCloud-like softness from heel to toe. Thick, cosy socks made for ultimate comfort.
Hand-Finished Seamless ToesNo rubbing, no irritation. Just smooth, gentle comfort all day long.
Reinforced Heels & ToesBuilt to last through countless washes and wears. Quality you'll notice.
Heritage Fair Isle Pattern in [COLOUR-PLACE-HOLDER]Timeless, beautiful design in a versatile neutral. Stylish enough to show off, cosy enough to live in.
50% Merino Hand-Finished Free Delivery 90-Day Returns

What Makes Swoollies Different

We set out to create socks that feel special, not ordinary. Here's how we compare.

Feature Swoollies Other Brands
50% Merino Wool
For exceptional warmth and softness
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RWS-Certified
Ethically sourced, mulesing-free, traceable
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Full Terry Cushioning
Thicker and cosier from heel to toe
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Hand-Finished Toes
Seamless comfort, no irritation
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Original Designs
Exclusive in-house designs you won't find anywhere else
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90-Day Returns & Free UK Delivery
Risk-free with complete peace of mind
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50% Merino Wool RWS-Certified Hand-Finished Original Fair Isle Designs

What Our Customers Say

Join happy customers who've discovered the Swoollies difference

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"Really lovely socks, very warm and cosy. The pattern is beautiful. Only minor point - they're quite thick, so not ideal for tighter shoes."

โ€” James T., London Verified

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"I bought these as a gift and ended up ordering three more pairs for myself. The Fair Isle pattern is beautiful and they're incredibly cosy."

โ€” Oliver P., Edinburgh Verified

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"Worth every penny. The quality is outstanding and they've held up perfectly after multiple washes. My new favourite socks!"

โ€” Amelia K., Bristol Verified

Product Details

Everything you need to know about your new favourite socks

UK Size EU Size US Women's Size US Men's Size
5 - 9 38 - 43 1/3 6.5 - 10.5 5.5 - 9.5
10 - 14 44 2/3 - 50 11.5 - 15.5 10.5 - 14.5

Note: Between sizes? We recommend sizing up for the most comfortable, cosy fit.

Machine wash cold, inside out โ€” gentle care for soft fibres.

Wash with similar colours โ€” no surprises here.

Skip the tumble dryer โ€” air dry flat to keep their shape.

No bleach or fabric softeners โ€” keeps them looking and feeling their best.

Care tip: Treat them well and they'll stay soft and warm for years to come โ€” a little care goes a long way.

Natural warmth. Lasting comfort. Trusted quality.

Every pair is crafted with care โ€” blending the finest fibres to create socks that feel like a warm hug, wear like a dream, and last through countless cosy moments.

What's inside each pair?

50% Merino Wool: Nature's softest fibre, breathable and warm without the itch. Keeps feet comfy whatever the weather

37% Acrylic: Adds bounce, colour, and softness that lasts wash after wash โ€” so your socks stay vibrant and plush.

10% Polyamide: Extra strength where you need it most. No more holes, just longer-lasting socks that reduce waste.

3% Elastane: Gentle stretch that hugs your feet perfectly โ€” no sagging, no slipping.

Why this blend?

Pure wool is wonderful, but it can be delicate. Our blend combines the best of nature and technology to create socks that not only feel incredible but stand up to everyday life. This mix keeps feet snug, colours fresh, and the fabric strong โ€” meaning fewer replacements and less waste. It's a smarter, kinder choice for you and the planet.

Certifications That Matter

We believe in socks that care as much as you do:

Responsible Wool Standard (RWS): Ethical Merino from farms where animals are treated with kindness and the land is nurtured. Always mulesing-free and traceable.

OEKO-TEXยฎ Standard 100: Independently tested to be free from harmful substances โ€” safe for your skin and your home.

Global Recycled Standard (GRS): We use certified recycled fibres where possible, reducing waste and caring for our planet.

Plus, we meet international standards like GOTS, Sedex SMETA, and ISO 9001:2015 โ€” quality, safety, and ethics you can trust.

Swoollies certifications: Sedex SMETA, ISO 9001:2015, OEKO-TEX Standard 100, GRS, and GOTS certified

We want your experience to be as smooth as the socks are soft.

โœ“ Free Tracked UK Delivery
Dispatched same or next working day with Royal Mail Tracked Services, delivered in 3-5 working days. You'll receive tracking updates by email.

โœ“ Free Exchanges
Need a different size or colour? We'll swap it at no costโ€”we cover all shipping.

โœ“ 90-Day Returns
Not quite right? We'll send you a prepaid return label to make returns easy. Exchanges are completely free. For refunds, we deduct ยฃ3.95 to cover the cost of return shipping. Items must be unworn with original tags attached.


โœจ Treat yourself with confidence. We've got you covered.

Frequently Asked Questions

Quick answers to common questions about our merino wool socks

Absolutely! Our merino wool is OEKO-TEX certified, meaning it's tested and proven free from harmful substances. The natural fibres are hypoallergenic and gentle on sensitive skin. Plus, the seamless toe construction eliminates irritation points.
Our socks fit true to size with comfortable stretch. Check our sizing chart aboveโ€”if you're between sizes, we recommend sizing up for the most comfortable fit. Still unsure? Our customer service team is happy to help!
Pure wool is wonderful, but it can be delicate. Our blend combines the best of nature and technology to create socks that not only feel incredible but stand up to everyday life. This mix keeps feet snug, colours fresh, and the fabric strongโ€”meaning fewer replacements and less waste.
Both! The cushioned sole makes them perfect for lounging at home, but they're durable and stylish enough to wear with boots, trainers, or casual shoes.
We offer a 90-day return window. If for any reason you're not delighted, simply return them โ€”no questions asked. But we're confident you'll love them!

Ready to Treat Your Feet?

Join customers who've discovered the comfort of Swoollies. Experience the difference that premium merino wool and thoughtful craftsmanship can make.

Couple wearing Swoollies Fair Isle merino wool socks sitting together on white rug in cosy home setting

Thoughtfully crafted. Beautifully comfortable. Made to last.

Fair Isle Legacy Collection, Grey Edition Merino Wool Socks

Fair Isle Legacy Collection, Grey Edition Merino Wool Socks

UK 5 - 9 / 1 Pair

$25.00
๐Ÿšš Free UK shipping over ยฃ50 โœ“ 30-day returns